$7M → $28M
Quadrupled qualified pipeline
Rebuilt positioning, demand generation, and sales alignment for a B2B technology company — growing pipeline from $7M to $28M in under two years.
Growth & Marketing Leadership
Olivia von Plonski
I connect positioning, brand, and demand generation to the number that matters: revenue.
15+ years across agencies, B2B technology, fintech, professional services, and growth-stage companies. Senior strategy with hands-on execution.
AAF Dallas · 32 Under 32
Proof, not promises
$7M → $28M
Pipeline growth
$8.8M
Closed revenue influenced
50%
RFP win rate
+30%
More qualified leads
+20%
Higher conversion rates
0 → 20/mo
Inbound qualified leads
What I Do
One leader across the whole revenue motion
Growth rarely stalls in one place. It breaks in the seams — between positioning and pipeline, marketing and sales, data and decisions. I work across all of it, so the motion finally moves as one system.
Positioning & Brand
Sharpen who you are, who you serve, and why it matters — then make every message, page, and pitch prove it.
Demand Generation
Full-funnel programs that create measurable pipeline: campaigns, lifecycle, paid, events, and outbound orchestration.
Sales Alignment
Bridge the gap between marketing promises and sales reality — messaging, enablement, SLAs, and feedback loops that convert.
CRM & RevOps
Clean data, sane attribution, dashboards leadership actually trusts. Revenue operations that make decisions faster.
Content Strategy
Editorial-grade content built for buyers, not algorithms — thought leadership, sales assets, and nurture that moves deals.
Partnerships & Alliances
Channel and partner programs that extend reach without extending headcount, from co-marketing to referral engines.
Go-to-Market Strategy
Launch plans, ICP definition, and market entry that connect product, marketing, and sales around one revenue motion.
Hands-On Execution
Not just strategy decks. I build the campaigns, write the copy, configure the CRM, and ship the work alongside your team.
Selected Results
The numbers behind the work
A few outcomes from engagements where strategy met execution — measured in pipeline, win rates, and closed revenue.
$8.8M
Closed-won revenue influenced
Marketing-sourced and marketing-influenced deals totaling $8.8M in closed revenue, tracked through clean CRM attribution leadership could defend.
50%
RFP win rate
Repositioned proposals and proposal process for a professional services firm, doubling competitiveness and driving a 50% RFP win rate.
0 → ~20/mo
Inbound engine from scratch
Built an inbound demand engine from nearly zero to roughly 20 qualified leads per month — with +30% more qualified leads and +20% higher conversion along the way.
Credentials
Where the experience comes from
Fifteen-plus years spanning global agency platforms, high-growth technology companies, fintech, and professional services — always close to revenue, always accountable for outcomes.
AAF Dallas · 32 Under 32
Recognized by the American Advertising Federation of Dallas as one of the industry's most promising young professionals.
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Publicis / Hawkeye
Global agency platform — brand, demand generation, and client growth for B2B and fintech accounts.
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MERGE
Growth-stage B2B technology — GTM strategy and pipeline programs for a category-defining product API.
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MALKA / MoneyLion
Fintech and creator-driven brand — positioning, partnerships, and marketing in a fast-moving consumer finance market.
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Sentry Technologies
B2B technology — full-funnel demand generation, CRM/RevOps foundations, and sales alignment.
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A Better Meal
Consumer growth company — brand, lifecycle, and acquisition strategy scaling a subscription business.
Why Olivia
A strategic leader who still gets her hands dirty
Senior from day one
You get the leader, not a junior team learning on your budget. Fifteen-plus years across agencies, B2B tech, fintech, professional services, and growth-stage companies — pattern recognition you can borrow immediately.
Strategy that ships
Most consultants leave behind a deck. I stay for the execution: campaigns launched, CRM configured, copy written, dashboards live. The strategy only counts when revenue moves.
Revenue-first thinking
Every program starts with the revenue question: what does this do to pipeline, win rates, and close velocity? If it cannot be tied to revenue, it does not get built.
Built for the messy middle
The gap between positioning and pipeline, marketing and sales, data and decisions — that is exactly where I operate, and where most growth stalls.
Growth stalls in the seams. That's where I work.
Ways to Work Together
Choose the level of leadership you need
Engagements are scoped around outcomes, not hours. This is senior, hands-on leadership — built for companies serious about revenue, not looking for the lowest-cost consultant.
Most requested
Fractional Growth Leader
Ongoing · 2–4 days/week
Embedded senior leadership for companies that need a growth/marketing leader without a full-time hire. I own the strategy and work alongside your team to execute it.
Best for: growth-stage companies between marketing leadership hires
Strategy Sprint
4–8 weeks, fixed scope
A focused engagement to fix one thing: positioning, GTM plan, demand gen rebuild, or RevOps foundation. You leave with a strategy and a sequenced execution roadmap.
Best for: teams at an inflection point who need clarity fast
Advisory & Advisory+
Monthly retainer
Regular strategy counsel for founders and marketing leaders — pipeline reviews, campaign critique, hiring input, and a senior sounding board on call.
Best for: teams with execution capacity who need direction
Contact
Let's talk about your revenue
Tell me where growth is stalling. I'll respond personally within two business days — usually with a few questions and an honest read on whether I'm the right fit.
- www.linkedin.com/in/oliviamoretto/
- Based in
- Dallas–Fort Worth, TX · Remote nationwide
Message received.
Thanks for reaching out — Olivia will respond personally within two business days.
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